Copywriting Formulas, in my opinion, are the ultimate cure for writer’s block when it comes to writing marketing copy.
What is Marketing Copy?
Anything you write or present with the intent to persuade or sell can be considered marketing copy.
As a course creator on Skillshare, I have to write class descriptions and often times I had no idea what to write. Even worse, I would simply write something about what the course was about, what it would teach the learner. Well, as a teacher I would think that was enough. But let’s be honest, a list of bullet points about what you’ll learn is no compelling reason to get a potential student to watch my course.
I faced this same problem when I was writing the scripts for my introductory videos. I remembered reading that you had something like 30 seconds to give your viewers a reason to keep watching, but I had no clue as to how I’d communicate this.
In Comes the Copywriting Formulas
So, one day I was watching a Skillshare class (this time as the student) while studying up on copywriting. In one of the lectures, the teacher introduced a Copywriting Formula. He explained how it was used to write persuasive emails, landing pages, blog posts, etc. (see the image for a review).
Now, I’m part visual, part verbal learner. What I like to do is create graphic organizers with a visual frame for the brainstorms that I have to do on a regular basis. Therefore, I used one of my infographics to create my first Graphic Organizer Template for a Copywriting Formula.
About a week later, I was approaching the finish line for my latest Skillshare Course, so I (once again) found myself stuck thinking about how to write the course description page. Then it hit me (like the ghost of Obi-wan telling Luke to use the Force), use the copywriting formula. I was literally staring at it, as it was posted magnetically up on my whiteboard. That’s when I pulled it down and started brainstorming ideas to write.
The result was nothing short of amazing. The ideas just flowed right out of me instantaneously. I had conquered that course description in a matter of minutes.
A day or two later, now I was down to my last 2 videos in my course-making process – The Intro and the Outro. The outro for me was easy enough because I had a reproduceable style to introduce the course project and thank the viewer for watching.
But what about the Intro?
This time I’ll admit that the realization came much sooner – use the copywriting formula. However for variety’s sake, I decided to use a different formula and see if the different formula had the same effect. Once again, the ideas just flowed straight through me onto the page. I wrote my script in a matter of minutes, and next thing you know I was recording the intro, then the outro, editing the videos, and a day later the course was ready.
I also like to make a blog post (click to read the post as an example to the F-A-B Formula) to house the announcement of the course on my website. By this time, I was already hooked. I went straight for another Copywriting Formula to write the post in a style of a landing page.
Three trials, three easy mini-projects completed. The use of these Copywriting Formulas really turned something I viewed as a chore, into a simple task.
From that point on, my focus changed. I had to put my next projects on hold to develop a full list of Graphic Organizer Templates of Copywriting Formulas.
Why don’t you test out my 17 Graphic-themed Copywriting Formulas for yourself.
Download my 17 Free Templates Now
The each graphic template comes with a description of the formula and some tips on how to use it. They are all printable in greyscale and are yours to use to market your creative projects.
The Templates are cool, But the Book is Better
While the templates will give you some instant relief on some of your marketing efforts. These are just a band aid for the real issue. You may need a more complete content marketing plan. Content Marketing Essentials chronicles my two year journey on how I've managed to optimize my own website for content marketing and populate it with compelling content. As a content creator, I can't think of a more valuable resource than a fully formed content marketing plan. Click on the image to learn more about the book. See you there!
Pingback: How to Create a Content Marketing Plan in 5 Easy Steps - Native 1