This workbook, the Content Marketing Workbook, is your guide to create a plan and execute it systematically. Use this to drive commercial success for your products, service, or online courses.
How I've organized the Content Marketing Workbook
The first part is more of a book in the sense that it teaches you theory.
As a professional English (as a foreign language) Teacher, I fully understand that many people have different learning styles. As a result, I have structured this book to include succinct verbal explanations. Additionally, the concepts come with graphics that help illustrate the points for better understanding.
While the first part is more book, the second part is an action workbook. When you get to the business end of this workbook, I will give you demonstrations from my own experience building my first Content Marketing Plan. Right at the end, you will start using the templates included to follow my lead in building your own plan structure and content.
Features of the Workbook
It features a quick and clear education on what a real content marketing plan is and what it looks like. You will learn:
- The difference between marketing tactics and strategy
- What a marketing plan is and the steps to set one up.
- What a Customer Journey is and why it is essential to setting up your plan.
After that, I will provide you with the tools along with explanations and examples of:
- The Copywriting Formulas and how to use them to brainstorm ideas for your content.
- Organization and structure of the plan of posts.
- A curated list of Headline Formulas you can use for the Posts, SEO Titles, and Social Media Posts.
- A proposed system to organize your social media posting schedule.
From there, you will have everything you need to start building your content systematically.
The Advantages of the Workbook
- With a crystal clear understanding of what a content marketing plan actually is and how to set one up, you will understand why what you had been doing before was not working to your satisfaction. It will also clear up the notion that you have to spend loads of team every week coming up with new material to post.
- Clear steps and understanding of what to do means no wasted time, no wasted action. I essentially made this workbook for myself as a content creator. I understood that my previous strategy wasn’t really a strategy, it was a tactic (and a poor one at that). You could boil it down to throwing spaghetti at the wall and seeing what stuck. Now, I have a consistent and systematic way of promoting my content that is getting me much better results. The same can apply to you.
- As a YouTuber and course creator, I would finish my video and then dread the thought of writing course descriptions and video descriptions. I also prepared blog posts to house my videos and promote my courses, but I was doing so in a way that runs counter-intuitive to how people actually make “buying” decisions. The copywriting formulas I provide you in this workbook have transformed how I write these important elements to my video content. If you’re a content creator, these formulas can help you take the pain out of writing these final elements of your content.
- The Headline formulas and strategy contained within this workbook is worth its weight in gold on its own. I now have a database of powerful headlines I have created that get attention and draw my potential customers in. The fact that I have a large list of headlines means that I can systematically reuse and rotate my posts so I can maintain an active presence and deliver a consistent message that gets attention.
- But what good is having a consistent message if it falls on deaf ears. When you write, you write for one person and you should consider who that is and what kind of questions he will ask, and what information he might be seeking. That is the only way to build the content that finds the right person. The persona and customer awareness audit provides you with the proper focus and reach for your messages.
- And with the graphic organizer templates, you have a visual theme, defined focus, and proper space to let your ideas develop so that you can quickly write effective pieces of copy that will speak convincingly to your target customers.
The Benefits of the Content Marketing Workbook
- What this all means is you will have a clear direction (no more fumbling around in the dark).
- You have clear steps and the drive to get the plan made and ready to execute.
- Your messages begin to actually find and speak to their targets.
- A systematic plan to consistently put out messages that start moving the needle more and more in your favor.
- You know what questions your target will ask so you position your content as solutions to those questions and queries.
- And you get the work done, put it into place, and reap the benefits.
This guidebook shows you where the buried treasure is, but you’re the one who has to set sail. So, are you all in? Or perhaps you have reservations.
