Words that

Resonate

B2B Content Strategist (6H) &
StoryBrand Practitioner

Content Expertise Meets Systematic SEO Growth. I specialize in building repeatable, high-conversion content funnels using the 6H Content Marketing Framework and the StoryBrand methodology. I developed and executed this integrated strategy on my own brand (the English Language Villains Campaign), successfully driving brand authority. My execution proficiency includes owning on-page SEO, demonstrated by placing my book’s sales page on the first page of Google Search Results for the competitive, high-intent keyword “buy English grammar book” (ranking 5–8 depending on the week)—a space typically dominated by paid advertisements.

About Me

The pandemic nearly brought my successful, in-person language school to an abrupt halt. Faced with a collapse, I chose to pivot aggressively, realizing that the solution to any problem lies in self-directed learning and strategic adaptation.

This challenge ignited a period of intense, self-taught learning that moved my career from traditional and Business English teaching to learning how to apply B2B content strategy, SEO, and content creation. I taught myself video production, content marketing, SEO principles, and eventually, how to architect automated content workflows.

Today, my core strength is deep English linguistic expertise (as a published author and editor) with proven content strategy frameworks (StoryBrand and the 6H Methodology). This blend allows me to move beyond simple writing to systematically build brand authority and drive measurable GTM growth. My journey is defined by the mindset that I can learn my way out of any problem, making me ready to take on your company’s ambitious scaling goals.

Professional Certs

Professional Skills

Methodology: Bottom-Up Strategy for High-Growth Content (6H & StoryBrand)

My content strategy is built upon two core principles: Brand Clarity (StoryBrand) and Conversion Sequencing (6H Framework).

1. StoryBrand Foundation: Every piece of content, from a technical blog post to a social media hook, must first pass through the StoryBrand filter. This ensures our messaging is never confusing and always positions your company as the expert Guide solving the hero’s (your customer) Problem. This foundation, which I developed for my own brand (the English Language Villains Campaign), guarantees consistent, empathetic communication that builds immediate trust.

2. The Bottom-Up 6H Execution: While most strategies start with Hero content, a rapidly scaling startup needs immediate ROI and client retention. Therefore, my priority is working backward from the bottom of the funnel, focusing on Conversion (Heart), Retention (Happy), and Advocacy (Human) first. This strategy ensures:

Immediate ROI: We solidify the sales process with optimized landing pages and clear welcome sequences, closing leads faster and fostering happy customers (who could be willing to participate in your much needed human content/case studies).
Customer-Driven Content: We integrate with Customer Success to immediately harvest Human Content stories (like the Solopreneur Case Study as seen below), which are the most valuable social proof for B2B sales.
Data Fuel: The resulting customer stories then fuel the top-of-funnel content (Hub and Hero), ensuring our Thought Leadership is grounded in real-world metrics, not just theory.

Priority Deliverables & Customer Success Integration

To support the bottom-up strategy, my initial focus is on two non-negotiable deliverables required for successful scaling, followed by harvesting the first Human Content story.

1. Conversion Systems (Heart & Happy Content): The first priority is auditing and, if necessary, building the essential sequences that convert and onboard new clients immediately.

* Nurture & Welcome Sequences: We must have an optimized sequence (emails/videos) ready to deploy the moment a client signs up. This sequence reduces customer anxiety, drives product adoption, and is the first touchpoint of their Happy Content experience.

* Sales Page Optimization: I will apply the conversion-focused Why-How-What sequence to key sales pages, ensuring the value proposition is irresistible and leads are converted at the highest possible rate.

2. The Human Content Harvest (Customer Success Integration): To fuel our Hub and Hero content with credible social proof, we must systematically collect customer success stories via the customer success team.

Sample 1: Heart Content (Conversion Copywriting)

This is the pitch section of a Landing Page/Sales Page aimed at attracting small business owners. The goal is conversion, using the emotional “Why-How-What” persuasion sequence.

Premise: The solopreneur is afraid to call pre-qualified leads in the native language, leading to stagnant growth and missed sales opportunities.
Emotion/Headline: Induce a feeling of validation and opportunity.

Sample 2: Heart Content (Conversion Copywriting)

To support the bottom-up strategy, my initial focus is on two non-negotiable deliverables required for successful scaling, followed by harvesting the first Human Content story.

1. Conversion Systems (Heart & Happy Content): The first priority is auditing and, if necessary, building the essential sequences that convert and onboard new clients immediately. * Nurture & Welcome Sequences: We must have an optimized sequence (emails/videos) ready to deploy the moment a client signs up. This sequence reduces customer anxiety, drives product adoption, and is the first touchpoint of their Happy Content experience. * Sales Page Optimization: I will apply the conversion-focused Why-How-What sequence to key sales pages, ensuring the value proposition is irresistible and leads are converted at the highest possible rate.

2. The Human Content Harvest (Customer Success Integration): To fuel our Hub and Hero content with credible social proof, we must systematically collect customer success stories.

3. The Human Content sample below demonstrates the strategic payoff of this bottom-up approach. It is the story of how our multilingual voice agent solved a fundamental problem for a solopreneur, yielding an immediate, measurable ROI. This is the quality of social proof that will fuel our growth.

PORTFOLIO SAMPLE 1: HEART CONTENT (Conversion Copywriting)

YOU MAY BE A SOLOPRENEUR, BUT YOU'RE NOT ALONE:

WHY MULTILINGUAL LEADS ARE STILL SLIPPING AWAY.

You’ve built an amazing business, but growth is stuck because the phones are silent. You know those international leads are pre-qualified and ready to buy, but you can’t talk to them in their native language.

Hiring human staff who speak 2, 3, or 5 languages? That’s too expensive—it would simply **break the bank**.

Worse, you worry your English might sound intimidating or awkward on the phone with your prospects.

[Company Name] solves this.

We are your reliable, silent business partner, ready to handle every lead call, flawlessly, in their native tongue. We eliminate your fear and unlock immediate revenue growth.

[Company Name] Gives Your Small Business the Power of a Global Sales Team, LEVELLING THE PLAYING FIELD BACK IN YOUR FAVOR:

1. Speak Any Language Flawless, native-level communication in 31+ languages, so you never sound awkward or miss a sale due to a language barrier.
2. Always Open It's 10 o'clock somewhere in the world. Having 24/7 capacity ensures you never miss a lead's call time or time zone, turning global availability into booked revenue.
3. Build Instant Trust Low latency and a natural tone mean leads hear a helpful voice, not a robotic script, eliminating call anxiety.

Try us out for yourself – **RISK-FREE!**
Our agents are standing by to take your call today.

[YOUR COMPANY] PORTFOLIO SAMPLE 2: HUMAN Content (Case Study)

Solopreneur English Language Teacher Closes 3 New Students in 5 Days:

How Our AI Erased the Sales Barrier

"I used to dread buying new leads because I knew I couldn't compete with the speed of big language schools. Now, my AI agent calls in perfect Polish faster than I can click a mouse. It doesn't just save me time; it saves the sale." — Jon Williams, Native English Teacher & Founder, Native 1 (Katowice, Poland)

The Challenge: Losing Leads to the Clock and the Language Barrier

Jon Williams runs Native 1, a successful, highly-rated English school specializing in nuanced fluency training for Polish learners. As a solopreneur, his primary sales strategy involved purchasing pre-qualified leads from local services (like Oferteo).

The competition is fierce: larger, staffed language schools instantly assign a Polish-speaking salesperson to call the lead within minutes. Jon, a native English speaker, was forced to wait until a lesson ended or try calling leads in English—a strategy that often intimidated potential students or led them to hang up.

This reality was a major drain.

Jon often lost the lead before he even finished his classes, wasting money and causing frustration. His small business simply couldn't compete on speed nor in the native-Polish language that his prospective students speak.

The Solution: Deploying a Multilingual Voice Agent

Jon realized he didn't need a full-time employee; he needed a tool that could instantly eliminate the language and time barrier. He deployed the [Company Name] multilingual voice agent with a single, clear objective: Purchase the lead number instantly, call the lead **immediately in fluent Polish**, and book the initial trial lesson appointment.

The setup was seamless. Jon simply recorded his standard, confident English trial pitch once. The AI agent then handled all translation and conversion, autonomously engaging the lead in a natural, native-level Polish conversation within seconds of receiving the number.

The agent's role was pure competitive intelligence: it bypassed the large schools by being the first human-like voice on the phone, securing the appointment while Jon was still busy teaching high-value lessons.

Key Results: Immediate ROI and Focus

The impact was immediate. In the first few days, the agent was consistently the first contact, turning previously wasted leads into booked appointments. The results quickly proved the service’s worth:

**Hard Metric: 3 New Students Closed in the First Week.** This demonstrated an instant, measurable return on investment (ROI), converting leads into booked trial lessons that he closed as new students.
**Soft Metric: Anxiety Eliminated.** Jon no longer worries about the phone, freeing his mind to focus 100% on the quality of his teaching.
**Time Saved:** The AI agent handled all low-value, high-anxiety sales calls, effectively giving Jon an extra 2-3 hours per week of high-value preparation or teaching time.

Final Takeaway: Leveling the Playing Field

“I had some gaps in my schedule to open the new academic year. The leads were flooding in, but I was struggling to get anyone to even speak with me on the phone since I can’t speak Polish well enough for business communication. The [Company Name] voice agent didn't just help me sell; it instantly **leveled the playing field**.

“As a solopreneur, I can now compete directly with large language schools who have sales teams at their disposal. **The AI is now my great equalizer**, making my business instantly scalable and multilingual without having to hire anyone. It’s the ultimate tool for any small business owner selling to an international market.”

Ready to Translate Strategy into Influence?

My work across content strategy, AI workflow architecture, and meticulous execution is ready to meet your company’s ambition. I am confident that my systematic approach—validated by real-world SEO performance and framed by the strategic rigor of the StoryBrand and 6H frameworks—will deliver the measurable GTM growth you are seeking.

I look forward to the Portfolio & Project Deep Dive. Let’s schedule a time to discuss implementing this strategy immediately.